At APTA, it's always been about individual members working together to support shared values. That's the concept at the heart of a new membership campaign that builds on connections—and offers rewards to members who make them.

APTA's "ONE by ONE" campaign, launched in October, makes membership personal by encouraging current members to recruit their fellow physical therapists (PTs), physical therapist assistants (PTAs), and physical therapy students to join the association. Every time they recruit a new or returning member, they're entered into a monthly drawing for a free year of APTA membership. And if a member is able to recruit 5 or more new members by the campaign's end on September 30, 2020, she or he is entered to win 1 of 5 iPads that will be given away in October 2020.

But that's not all: If a new member also joins an APTA section, the recruiting member receives an additional entry in the monthly free membership drawing, and all new members recruited through ONE by ONE are entered into a monthly drawing for APTA’s Passport to Learning, which provides access to the association's continuing education offerings in the APTA Learning Center. There's even a prize for the participating section that experiences the largest year-over-year growth rate during the campaign. All the details can be found on the ONE by ONE webpage, including a toolkit that gives you everything you need to join the campaign.

APTA member Christel Johnson, PT, MPT, from Texas, was among the first to win free APTA membership. She's thrilled to get a break on dues, of course, but is quick to point to the bigger picture.

"I believe in APTA and what it stands for, and I appreciate how it works to support this profession that I love," Johnson said. "I speak with all of my colleagues, residents, and students, to make sure they understand all that APTA does for us and the importance of supporting the organization through membership."

The APTA ONE by ONE campaign runs through September 30, 2020.